EVRLINK LOGO
Date: April 2020
Start up Business:
Evrlinx was born from a design and business competition, Hack-the-curve, for Ryerson University. As a member of the DMZ incubator, Evrlinx was formed with five co-founders. As a creative director for the team, I had the opportunity to brand and make the founding logo. The charcoal grey and mandarin orange theme was chosen to signify opportunists. Using a modern font to go with a minimalist feel while showcasing confidence.
OLD LOGO
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NEW LOGO
The company went through a rebrand from being known as "Infinte Supply" in the competition to Evrlinx once the business was formed. Evrlinx was thought for the play of words to mean "forever" and linx, to showcase the bridge of connections the team was to make with prospective clients. The connections of bringing together buyers and sellers on an online marketplace to sell personal protective equipment. The orange highlight in this word marks the bridge and instead used "x" to signify the connection rather than the correct spelling of link.
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